The Pros & Cons of Follower Counts on Twitch
Whether you’re a streamer, viewer, or some sort of combination of the two, there’s no denying that Twitch has become one of the most popular gaming-focused video streaming services on the web. As of September 2018, Twitch had more than 115 million monthly unique viewers. And with that kind of audience comes attention from brands and advertisers as well. Because of this, many streamers now have to deal with followers—or lack thereof—on their channels if they want to continue earning an income from streaming. But what are the benefits and pitfalls of having a low follower count? In this article, we’ll explore everything you need to know about follower counts on Twitch.
What is a Twitch follower?
Since the Twitch community is largely focused on gaming, it makes sense that the majority of streamers focus their efforts on Twitch. Twitch’s entire business model revolves around advertising and sponsorship, so it’s not surprising that many streamers are incentivized to have a high follower count. Twitch counts each person who follows your channel as a follower, and when you reach 1,000 followers on Twitch, you unlock “Super Followers.” Super Followers are given special privileges, like being able to set your custom emoji and get a special “Super Follow” badge on your channel. If you want to buy Twitch followers, We recommend Streamular. If you want to see how low your follower count is, simply click on your channel’s settings and look at how many followers you have. If you want to get a more detailed picture of how many people are actually on your channel, you can log in to your Twitch dashboard and look at the “Recent Viewers” graph.
Why do streamers have Twitch followers?
Advertisers pay Twitch a certain amount per 1,000 ad impressions. As an advertiser, you also want to make sure that your message is being received by the intended audience, which means that you also want to make sure that your followers are real people who are watching your stream. If you have a low follower count, there’s a good chance that only a very small percentage of your followers are watching your stream. Because you want to make money both from ad revenue and from sponsors who are paying a certain amount per 1,000 viewers, it makes sense to increase your follower count. Having a higher follower count allows Twitch to display more ads on your stream, which means more money for both Twitch and advertisers.
Find out if your Twitch followers are real people or automated bots.
Twitch followers are meant to be real people who want to follow your channel. If this is not the case, you should be concerned about the legitimacy of your Twitch followers. If you’re not sure how many real people are on your channel, you can look at the “Recent Viewers” graph on your Twitch dashboard and see how many people have been watching your stream (or any other stream for that matter) recently. To see how many real people are on your channel, you’ll need to log in to your Twitch dashboard. The first thing you want to do is click on “Viewers & Subscriptions” in the top menu bar. Then, scroll down to the bottom of the page and click on “Viewers” next to “Subscriptions.” This should open a more detailed view of your channel with a graph showing both the number of viewers you have and the percentage of viewers who are also subscribed to your channel. If you have a low follower count, you can also look at the number of favorites your stream receives. While this may not be the best way to tell if your viewers are real people or not, it can give you an idea of how many people are watching your stream. If you see that a lot of people are liking your stream but aren’t following you back, then there’s a good chance that a majority of your viewers aren’t real people.
The benefits of having more followers on Twitch.
As we mentioned, having more followers on Twitch allows you to buy more ads, which means more money for both you and your advertisers. This is the main reason why most streamers aim to have a high follower count on their channels. Having more followers may also lead to greater Twitch privileges, like getting your own emote and having your stream categorized as “Highlight Reel” or “Game of the Day” (and getting special badges on your channel). These privileges are granted based on whether your channel has at least 1,000 followers or 2,000 followers, so the more followers you have, the higher chance you have of getting these privileges.
The pros of having a higher follower count on Twitch.
Numerous benefits come with having a higher follower count on Twitch. Having a larger follower base allows you to buy more ads, which means more money for both you and your advertisers. This is the main reason why most streamers aim to have a high follower count on their channels. Having a larger follower base also gives you a better chance of getting some Twitch privileges, like getting your own emote and having your stream categorized as “Highlight Reel” or “Game of the Day” (and getting special badges on your channel). Having a large follower count also has another benefit that doesn’t have anything to do with Twitch itself; it makes you look more legit on other platforms like YouTube. The more followers you have, the more legit you look, which means that you’ll earn less suspicion from YouTube and other platforms.
Getting More Streamers to Have High Follower Counts on Twitch
Another way to increase the legitimacy of your Twitch followers is to follow streamers with high follower counts. Follow a popular streamer with a high follower count and you’re more likely to reach that level as well. Following popular streamers also helps to promote your channel, which means that other streamers will potentially see your content and be more likely to follow you back. While following other streams on Twitch is a great way to increase your follower count, make sure that you do it respectfully.
Having a low follower count on Twitch can put a damper on your streaming career, but it doesn’t have to be the end of the world. If you want to increase your follower count and keep earning money from Twitch, follow some high-profile streamers and participate in popular events. If you have a good following and a great gaming setup, you can also boost your legitimacy with sponsors by using a gaming headset and mouse.
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